Latest Building Momentum podcast episode
Episode 45 - Why Construction CEOs are Hiring Fractional CMOs
Ryan & Perryn explore the growing gap between the marketing expertise construction companies need and the marketing resources they typically hire. Marketing has evolved far beyond brochures, social media posts, and company swag. Today’s construction marketing requires expertise in AI, SEO, analytics, employer branding, lead generation, talent acquisition, positioning, and market visibility.
They break down what a Fractional CMO actually does inside a construction company and why the role is often misunderstood. Rather than functioning as an outside vendor, a Fractional CMO operates as part of the leadership team, helping CEOs align marketing, business development, recruiting, and growth initiatives under a unified strategy.
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CMO Thoughts - The Brand Paradox: Why Construction Leaders Pay Premiums for Brands They Won’t Build
If you’re a Chevy guy, you’ll probably push back when I suggest you buy a Dodge Ram.
That resistance is brand loyalty, and it’s operating in your decision-making, whether you’ve ever thought about it consciously or not.
Construction leaders live this reality every day as buyers. They pay premiums for the brands they trust, they stick with the brands that have earned their confidence, and they resist switching even when a competitor offers a lower price.
The paradox is that these same leaders actively resist investing in their own company’s brand because they can’t see the ROI in marketing spend.
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By the Numbers
WordPress is the most popular website platform on the web, and that holds true in the Construction industry.
See more of AltCMO’s exclusive construction marketing research.
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